Dealers all over

Product of IGBC

Skilled workers

Lifetime material

About Us

PURE TECH is a synonym for gypsum among construction experts around the globe.The company has been led by highly experienced professionals in the industry who have redefined the modern building standards.. At WHITE ART, we make plaster-based products using 100% natural gypsum, keeping in mind that houses built today are an asset for the future and having less impact on the natural resources. All our products are getting widely acclaimed among the large clientele for their exclusive designs, superior quality, and reliability. Apart from this, our ability to maintain timelines as well as quality in the assortment, providing cost effective solutions and assurance to make timely shipment of the orders placed by customers.


What Is Gypsum?

Gypsum is a soft sulfate mineral composed of Calcium sulfate dihydrate (CaSO4:2H20). It is widely used as a fertilized, in mould, in sculptures and as plaster material. Gypsum is a chalk like material and is very light in weight. It is available in crystalline form in nature.

In recent years, the construction sector has witnessed a number of new trends, technology advancements and innovations across applications, all aimed at making construction faster and delivering higher performance. Gypsum although a much older material than the cement & sand plaster has rarely been used extensively in construction industry. Now a days, Gypsum has proved to be a miraculous material aiding interior construction due to its properties.

Ease of Application (Workability

Gypsum can be directly applied over brick/block work without separate finishing. It is also very easy to apply and level gypsum plaster.

No Shrinkage Cracks

Gypsum reaction produces less heat as compared to cement reaction with water. So there are fewer Shrinkage cracks in gypsum plaster as compared to traditional cement plaster

Quick Setting Time

Gypsum sets quickly (i.e., within 25-30 mins). So painting could be started 72 hours after application of gypsum plaster. Plaster has to be dried up before painting.

No curing time required

Unlike Traditional Cement Plaster, Gypsum plaster doesn’t need any curing saving water and time during construction

High Productivity

Reduces time considerably when compared to conventional cement plaster

High Performance

Excellent high strength after drying, Durable and Light weight (Reduces dead load on structure)

Smooth Finish

Perfectly lined, levelled, smooth walls and perfect right angled corners

Reduced Supervision

Careful quality checking is required for cement plaster as cement and sand has to be properly proportioned. In contrast, gypsum plaster doesn’t require same amount of quality checks for application thus reducing supervision efforts.

Readily available raw materials

Gypsum is a ready available material. Natural Sand, which is a raw material used in Traditional cement plaster, is hard to obtain. It is also banned in multiple states in India

Fire resistant

Gypsum plaster is highly resistant to fire

Low thermal conductivity

Gypsum has low thermal conductivity. This saves electrical cost for heating and cooling rooms in a building

Decorative application

It can be easily applied to decorative purposes also and can be mould into different shapes

What Is Gypsum Plaster?

When dry POP powder is mixed with water it hardens. This material which can be applied over brick, block or concrete surface to form a smooth surface is called gypsum plaster.

Earlier, a 6 mm coat of gypsum plaster (termed as POP punning) is usually applied on the top of cement plaster to give a smooth finish to it before painting. This is a two stage process and involves various elements like sand, cement and water which has to be mixed onsite. This process is slowly being replaced by a direct application of single coat of gypsum plaster. In gypsum plaster, readymade POP powder is mixed with water and applied directly on the wall.

Gypsum Plaster can be applied directly on any brick, solid or hollow blocks, AAC blocks and plaster boards. Gypsum plaster has good insulation properties, fire resistant and impact resistant. Also, gypsum saves a lot of time during construction and has superior finish. These properties have clearly drawn attention of real estate builders and contractors towards choosing gypsum plaster over traditional cement plaster.